THE ITALIAN CHRISTMAS CAKE
I wonder how many panettoni get produced for Christmas in Italy. They're everywhere you look, in every shop and supermarket, in every bakery and bar. I found this one, with a very original brown and red treatment, at Eataly in Asti, Piemonte
The packaging is perhaps more intriguing than the contents—though I can't imagine a Christmas here without the taste of it on Christmas day. This one looks like it could have been designed by Giorgio Armani.
But doesn't red mean Christmas?
Signal orange and yellow is very festive, isn't it? But does it communicate Christmas to you?
This one is made with corn flour, and so it's yellow.
Here it is as a fine, very non-commercial, gift, wrapped in gold.
A chic one, you'd have to say! With cacao! The panettone is a great custom—it could only have been invented in Italy! If you were given a choice, as I was, that day walking around Asti, which pannetone would you have bought as a gift to your family and friends?